What’s in a name? Everything, if you consider the Trump administration’s decision to rechristen the Department of Defense to the Department of War. Lee Carter chimes in on the debate in this provocative thought piece.
In our work, we often hear terms like “insights,” “learnings,” and “findings” used interchangeably. But are they really the same? And does it matter which one you use?
The answer is no. And yes.
The controversy around American Eagle’s jeans ad with Sydney Sweeney is not about denim or DNA. It’s a full-blown Rorschach test for our culture war, according to Lee Carter. In her latest piece, Lee explores why people on the left and the right are so outraged. Over jeans.
The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.
In this insightful piece by Lee Carter, the Goldilocks Principle is used to illustrate how companies can navigate today’s volatile cultural and political landscape—not by staying silent or overreacting, but by communicating with clarity, courage, and balance to ensure their message is heard and trusted.
President Trump’s executive order on pharmaceutical pricing is a wake-up call. For pharma companies, the question is not whether or not to react—but how. And how pharma companies react will have a big impact on where this debate ends. Reframe the narrative right and they have a unique opportunity to shift the conversation and become champions of both innovation and accessibility. Here’s thoughtful guidance for a constructive response.
With the administration’s increased focus on pharma and healthcare, companies across these sectors need to be ready to engage and communicate their side of the story. Many companies are looking for guidance in their messaging response to the healthcare executive order and the broader policy landscape, from tariffs to MAHA initiatives. Should your company address this directly or let the industry associations take it on? Lee Carter sheds some much-needed light on this question, with the warning: if you don’t tell your story, someone else will. And it will not be to your advantage.
It’s a chaotic time in America. Trust is shattered. People are angry. From DEI and tariffs, to rising prices, excessive profits, and broken promises, people on the left and the right believe our system is broken—and that dramatic change needs to happen. And business is getting the brunt of it. Companies need to respond to shift the conversation in their favor. In this eye-opening piece, Lee Carter shares how it’s time for a new way forward, with actionable insights to help you thrive in this new environment.
Lee Carter recently sat down with our friends at OmnicomHealth for an insightful conversation on the art of effective communication, the role of emotion in persuasion, and how to craft compelling narratives while building trust. The conversation was captured, designed, and packaged in an easy-to-read / easy-to-download format you’ll enjoy!
Change and disruption are the name of the game, whether it’s coming from the new administration or from forces on the other side rallying against big business and capitalism. In this thought piece by President and Partner Lee Carter, she outlines five approaches that are no longer effective and offers guidance on how to communicate successfully in this evolving environment.
