Author Archives: maslansky + partners

Crisis Fatigue and Climate Change: Is it Time to change the Language?

June 14, 2023

In this latest episode of HearSay, Will Howard and Director of Ad Net Zero John Osborn share their insights on the message fatigue surrounding climate change, creating credibility, and choosing the right words to drive change. Whether you discuss climate change in your personal life or about sustainability topics in your company, there’s something in it for you.

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The Language of Social Good

June 12, 2023

It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.

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Trust, Transparency, and Turmoil

June 12, 2023

Join Lee Carter, Katie Cronen, Will Howard, and Rob Ledniczky for a fresh perspective on how the financial industry should be using language to their advantage post the SVB collapse, now and in the coming months.

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How to Sell a Value-Backed Mission

June 12, 2023

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.

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Bridging the Great Divide

June 8, 2023

When you bridge the divide between marketing and transactional communications, the opportunities multiply. Good customer communications not only allow you to consistently deliver on your brand promise, they can also deepen customer relationships and reduce service costs. Done right, there are no more “necessary evils.” All communications can help build your brand and drive business results.

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