Author Archives: maslansky + partners

Succeed with Responsible Business

February 15, 2024

You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.

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The LVIII Superbowl Ads

February 14, 2024

Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.

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Language Moments of 2023

December 14, 2023

In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.

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Bridging the Patient-Doctor Language Gap

December 6, 2023

Senior Director Madeleine Neider emphasizes the importance of effective communication in healthcare, highlighting the need for patients to use language that resonates with both them and their doctors to ensure clear and efficient dialogue.

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Walking the Walk on Responsible Business with Daggerwing

November 30, 2023

Daggerwing Group joins Maslansky + Partners on this special episode of HearSay. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message.

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Crafting a Persuasive Message

November 6, 2023

Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.

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Lee Carter at The Stern Family Forum

November 2, 2023

During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.

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