Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
Author Archives: maslansky + partners
Your Audience is Always Right
President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, why certain messages resonate (and don’t), and share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.
2021’s Language Strategy Trends
Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
Language Moments of 2021
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
Why you should expect the expected
We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.
How long does a message last?
For over a decade, we have regularly asked a simple question: Which is more important to customers? Financial security or financial freedom?
Three Considerations for Using the Term LatinX
When using the term “LatinX” in your business communications, here are three important considerations to keep in mind.