You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.
Author Archives: maslansky + partners
The LVIII Superbowl Ads
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.
What Would You Have Said: Boeing
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.
Language Moments of 2023
In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.
The Language of Our Year – and Our Lives
Our Language Moments Video of 2023 is finally here. These are the moments from 2023 that shape the way we view companies, politics, the world – and each other.
Bridging the Patient-Doctor Language Gap
Senior Director Madeleine Neider emphasizes the importance of effective communication in healthcare, highlighting the need for patients to use language that resonates with both them and their doctors to ensure clear and efficient dialogue.
Walking the Walk on Responsible Business with Daggerwing
Daggerwing Group joins Maslansky + Partners on this special episode of HearSay. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message.
Crafting a Persuasive Message
Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.
Lee Carter at The Stern Family Forum
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
Unveiling Unwelcome News
Check out this piece by Senior Vice President Maria Boos on tips on how to master the art of announcing unwelcome news.