Check out this insightful piece from Senior Vice President for more on how maslansky + partner’s “4 Ps” can transform everyday communications into the secret weapon of customer service, with some fantastic before-and-after examples of how to do customer comms right.
Author Archives: maslansky + partners
The Language of the Candidates
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
Language Lessons: The Four Principles of Communicating
In this Language Lesson, m+p CEO Michael Maslansky focuses on four key principles to help you build trust among your audiences.
The Real Cost of Corporate Speak
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
How AT&T Got It Wrong
Check out VP Maria Boos’s quick, sharp review of AT&T’s crisis response messaging after the service outage: what they did right, and where they went wrong by not focusing on four classic crisis communications principles.
Language Lessons: ESG and Implementing Company Initiatives
In this Language Lesson, m+p CEO Michael Maslansky shares six quick tips on how to communicate your ESG, or responsible business initiatives, without running into a landmine with your language.
Language Lessons: Framing Your Message
Check out our latest m+p Language Lesson, a short video with smart insights about communicating more effectively.
Framing an Organization’s Mission with Theirworld
Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
3 Ways to Create Distinction for Your Company
Sometimes the only difference between you and your competition is language. But how do you create the unique language that’ll change the game for you and help you win in the marketplace?
Succeed with Responsible Business
You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.