Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.
For over a decade, we have regularly asked a simple question: Which is more important to customers? Financial security or financial freedom?
When using the term “LatinX” in your business communications, here are three important considerations to keep in mind.
Your sustainability efforts are having a big impact on the planet — but they haven’t made as big of impact on your reputation. Now what?
Through our research, we’ve identified a few key areas to focus on when assessing your sustainability story. Here are several ways you can ensure you’re lining up your company’s ongoing actions with your company’s actions for the future
When done right, an effective sustainability story can strengthen your business by uniting employees, customers, and shareholders around a common goal. To craft a sustainability story that resonates with employees and consumers, it’s critical to translate your sustainability story into simpler language. Here’s how you can start.
To celebrate Pride last year, we invited our colleagues, friends, and family to share how they articulate their identify in our first Language of LGBTQ+ Identity. This year, we’re inviting new team members to share, as well as those who previously contributed, to highlight how the ways they articulate their identities might have evolved over the past year.
Since the emergence of COVID-19, maslansky + partners has tracked corporate communications via social media, press releases, and emails to understand communication trends and what we can learn from them. One area of focus that has emerged is Diversity, Equity, and Inclusion. With so much new language — one word in particular stood out to us: “community.” It is being used in many cases to replace American. For example, the Black community instead of Black Americans, or the Asian community instead of Asian Americans, or the Hispanic community instead of Hispanic Americans.
