Author Archives: maslansky + partners

LANGUAGE OF ASIAN AMERICAN IDENTITY

January 19, 2021

As a term, “Asian American” has it’s roots in politics. Activists and academics trace its origins back to 1968 and University of California, Berkeley students Yuji Ichioka and Emma Gee, who “founded the Asian American Political Alliance as way to unite Japanese, Chinese and Filipino American students on campus.” Today, it’s an identifier that encompasses nearly 21 million Americans who trace their roots to more than 20 countries in East, Southeast, and Southern Asia, each carrying their own unique histories, cultures, languages and traditions. 

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Language of Hispanic + Latinx Identity

October 16, 2020

Yesterday marked the end of National Hispanic Heritage month, a month intended to “celebrate the countless contributions of more than 60 million Hispanic and Latin Americans to our culture and society.” So while events looked a little differently this year, at m+p, we wanted to use this time to reflect on what this heritage means to our Hispanic and Latinx colleagues and friends. How does it translate in their day-to-day, and the contributions they make beyond just this month?

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Smart Tools for Response Drafting

September 12, 2019

When responding to crisis, its critical to have a deep understanding of the severity of the issue, the harmed/at risk parties, and potential audience reactions. But that isn’t enough. You also need to know that the message you’re delivering will resonate.

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A New Look for the Homepage and Response Library

June 12, 2019

We heard that you needed clearer, more direct ways to access of all of the content you have on the Dynamic Response platform. That’s why we’ve redesigned two of the main pages that link to draft responses, approved language, and anything waiting for your review or approval.

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