It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.
Author Archives: maslansky + partners
Trust, Transparency, and Turmoil
Join Lee Carter, Katie Cronen, Will Howard, and Rob Ledniczky for a fresh perspective on how the financial industry should be using language to their advantage post the SVB collapse, now and in the coming months.
The Smartest, Stupidest, + Savviest Messages of 2022
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
Your Most Important Audience Isn’t Always Who You Think It Is
Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of right and wrong internal communications within companies, and what you can do today to build more trust for your team.
How to Sell a Value-Backed Mission
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.
Bridging the Great Divide
When you bridge the divide between marketing and transactional communications, the opportunities multiply. Good customer communications not only allow you to consistently deliver on your brand promise, they can also deepen customer relationships and reduce service costs. Done right, there are no more “necessary evils.” All communications can help build your brand and drive business results.
Investors still need reassurance post SVB
Investors need reassurance now as they steer the road ahead post the Silicon Valley Bank collapse.
Two Words You Should Never Use In Your Customer Communications
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.