Author Archives: maslansky + partners

The Language Moments of the Election

November 18, 2024

The 2024 U.S. presidential campaign had so many moments, from silly… to serious… to downright shocking. In this video compilation we identify the true language moments – those words and phrases that really shaped the election by how they made people listen, care, and act.

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What Do Consumers Expect from Companies on Climate Action in 2025?

November 1, 2024

Over the last 18 months, maslansky + partners has delved deeply into consumer and investor expectations around Environmental, Social, and Governance (ESG) issues. Our latest round of research, conducted in late August and early September 2024, surveyed 2,000 U.S. consumers to understand how political shifts—specifically a Trump or Harris presidency—might influence expectations for corporate climate action in 2025.

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The Language Moments of the DNC — and Why They Matter

August 26, 2024

There were a lot of takeaways from the DNC. We were listening for the key Language Moments—unique phrases, interesting words, and strategic messaging that stood out, defined the convention and the candidates, and just might end up shaping election outcomes. These are the Top Language Moments of the DNC.

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Language Moments of 2023

August 13, 2024

Language moments shape the year – those unique phrases and words, enduring quotes, and topics of conversation that suddenly seem to appear everywhere. They capture our imagination and change the way we think or talk about a person, issue, or event – and maybe even define how we remember them.

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Navigating Innovation: Selling the new in tech and beyond

May 23, 2024

In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape. 

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