Author Archives: maslansky + partners

Smart Tools for Response Drafting

September 12, 2019

When responding to crisis, its critical to have a deep understanding of the severity of the issue, the harmed/at risk parties, and potential audience reactions. But that isn’t enough. You also need to know that the message you’re delivering will resonate.

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A New Look for the Homepage and Response Library

June 12, 2019

We heard that you needed clearer, more direct ways to access of all of the content you have on the Dynamic Response platform. That’s why we’ve redesigned two of the main pages that link to draft responses, approved language, and anything waiting for your review or approval.

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Streamlined Challenge Categories

February 14, 2019

Our newly redesigned “Challenge Category” page helps you categorize your company’s situation into one of four broad challenge categories, and one of the more specific sub-categories, all within one page.

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