Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.
Crafting a Persuasive Message
November 6, 2023
Author Archives: maslansky + partners
Lee Carter at The Stern Family Forum
November 2, 2023
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
Unveiling Unwelcome News
September 21, 2023
Check out this piece by Senior Vice President Maria Boos on tips on how to master the art of announcing unwelcome news.
HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
September 7, 2023
In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry.
Fear, Trust, and AI
August 17, 2023
How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.
Authenticity is in the Eye of the Beholder
July 31, 2023
In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.
The S in ESG
July 13, 2023
In this episode of HearSay, Michael Maslansky, Lee Carter, and guest Will Howard cover new research on the language of ESG and how companies can find a path forward that serves stakeholders and customers on both sides of the political aisle.
Resources for celebrating Juneteenth
June 16, 2023
In recognition of Juneteenth, we’ve pulled together a few things you can do to mark the occasion, to learn more, and to reflect.
Want to win? Speak their language
June 15, 2023
Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
An Intellectually Honest Approach to Insights with Ori Ben Yishai
June 14, 2023
In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectually honest approach to insights and how to use what you learn to build language strategy that drives results.