Author Archives: maslansky + partners

Language Moments of 2023

December 14, 2023

In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.

Continue reading →

Walking the Walk on Responsible Business with Daggerwing

November 30, 2023

Daggerwing Group joins Maslansky + Partners on this special episode of HearSay. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message.

Continue reading →

Crafting a Persuasive Message

November 6, 2023

Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.

Continue reading →

Lee Carter at The Stern Family Forum

November 2, 2023

During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.

Continue reading →

Fear, Trust, and AI

August 17, 2023

How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.

Continue reading →