Digital twins and AI personas are everywhere. Maybe you’ve built a “typical” synthetic persona that sounds uncannily real when you ask it a question. But are the responses accurate? Michael Maslansky says probably not, based on our research. When it comes to testing your message, synthetic audiences are probably giving you false confidence. Find out why in this insightful piece.
When CFO Brew needed expert insight into why financial leaders avoid certain language during economic uncertainty, they knew exactly who to call: our CEO, Michael Maslansky. Michael was recently quoted in this interesting article about challenging economic conditions and the dreaded “R word.”
Consumer rage is surging. Customers feel betrayed–and people are reaching a breaking point. Across the country, once-trusted brands are raising prices, shrinking products, and making customer service harder to access. Playing short-term games with customer trust is a dangerous gamble. Michael Maslansky shares three principles to help companies do better by treating customers fairly.
As the Trump administration fights over the future of its tariffs in the courts, companies are anxiously considering how to deal with this massive shift in U.S. trade policy. Tariffs have already increased costs for many businesses, and they threaten the ability of some companies to survive. Many companies are asking: what’s the right language and framing to talk about tariffs in a way that protects our business without antagonizing Washington? Michael Maslansky offers some sound advice for how to respond while mitigating the risk.
Sustainability leaders at some of the world’s largest companies are scared. They feel there’s no safe way to communicate about climate and environmental issues in today’s supercharged political environment. Michael Maslansky argues otherwise in this provocative piece. Instead of avoiding the issue, retreating from past positions, or scaling back communications, he believes there’s a real opportunity right now for companies to be environmentally responsible—if they get their message right.
In this piece, CEO Michael Maslansky, outlines the five steps companies can use to frame their DEI efforts in ways that have broad support and allow them to continue to work toward many of the goals they seek to achieve.
Do investors care about climate? Do they expect companies to act on it—and do they see it as an investment opportunity? Find answers from our research, in this thought-provoking piece from Michael Maslanksy and Will Howard, published on Harvard Business Review.org.
In economics and politics, using the right words is important. Financial Times spotlighted Michael Maslansky and our research on ESG investing, in this insightful piece about the power of words.
If companies want to be inclusive, they need language that is inclusive. Today’s DEI is confusing and ineffective, at best, and polarizing and antagonizing, at worst. Check out this piece by CEO Michael Maslansky as he shares some key tips for changing your diversity language to be more successful with your programs.
The biggest problem with ESG is how it’s framed. By changing the language of ESG, companies can move forward with confidence – and with the support of many of even the most skeptical Americans.
