Do investors care about climate? Do they expect companies to act on it—and do they see it as an investment opportunity? Find answers from our research, in this thought-provoking piece from Michael Maslanksy and Will Howard, published on Harvard Business Review.org.
In economics and politics, using the right words is important. Financial Times spotlighted Michael Maslansky and our research on ESG investing, in this insightful piece about the power of words.
If companies want to be inclusive, they need language that is inclusive. Today’s DEI is confusing and ineffective, at best, and polarizing and antagonizing, at worst. Check out this piece by CEO Michael Maslansky as he shares some key tips for changing your diversity language to be more successful with your programs.
The biggest problem with ESG is how it’s framed. By changing the language of ESG, companies can move forward with confidence – and with the support of many of even the most skeptical Americans.
When you shift your language to focus on your audience, you can revolutionize perceptions. Here are a few ways to help reframe old narratives and shape new ones, to better connect with your audience.
The battle over ESG is in full view and is the center of the latest culture war, with many companies caught in the middle. But does the public really oppose the substance of ESG? Or is this just a case of mistaken identity? And can companies find a way forward without risking the wrath of the newly emboldened right?
People often want to focus on communicating their intent. These messages feel good. They often don’t work. If you want the right words to drive behavior change, leave your motives behind and make the message about the audience.
Address the Four ‘U’s of Ambiguity to give your team a sense of control.
Three lessons learned in the process of reinventing our business
In the heat of a crisis, the knee-jerk responses from companies to defend themselves usually backfire. A better approach is to learn from past mistakes to respond the right way today.
