INSIGHTS FROM

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Our take on the most, and least,
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By Lee Carter

The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.

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By maslansky + partners

In her latest piece for FoxNews.com, Lee Carter reflects on how in moments of crisis—like the recent strikes on Iran nuclear sites—language is not just a reflection of reality, but a force that shapes it. The words we choose, the narratives we construct, and the labels we apply, determine not just how we understand the present, but how we imagine the future.

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By Lee Carter

In this insightful piece by Lee Carter, the Goldilocks Principle is used to illustrate how companies can navigate today’s volatile cultural and political landscape—not by staying silent or overreacting, but by communicating with clarity, courage, and balance to ensure their message is heard and trusted.

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By maslansky + partners

Americans have strong views on US intervention in Iran—and it’s notably divided by party lines. Lee Carter joined CNN’s Kate Bolduan and Van Jones for a sharp analysis on new polling of how Americans view the US strike against Iran. What does it say about who we are and where we’re at as a nation today? Stay informed—watch the full clip here.

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By maslansky + partners

In this thoughtful op-ed piece for FoxNews.com, Lee Carter reflects on what it might take to truly connect with those on the other side—and how to begin to bridge the deep divide that exists in America today. Instead of assuming the worst about each other, what might happen if we stop looking for enemies and start looking for common ground?

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By Ben Feller

In this insightful piece by Ben Feller, a father’s simple moment of joy with his son sparks a powerful call to reshape the way we talk about modern fatherhood.

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By maslansky + partners

Lee Carter recently joined host Jason Chaffetz on the Jason in the House podcast for a conversation on “The Importance of Looking Beyond the Data.”

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By maslansky + partners

Lee Carter joined CNN’s Jake Tapper for a colorful panel discussion on topics ranging from Trump’s “big beautiful bill” and Democrats’ failure to come up with a better solution… to the new Trump “TACO” acronym and more. Some fun and always-insightful analysis from Lee!

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By Michael Maslansky

As the Trump administration fights over the future of its tariffs in the courts, companies are anxiously considering how to deal with this massive shift in U.S. trade policy. Tariffs have already increased costs for many businesses, and they threaten the ability of some companies to survive. Many companies are asking: what’s the right language and framing to talk about tariffs in a way that protects our business without antagonizing Washington? Michael Maslansky offers some sound advice for how to respond while mitigating the risk.

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