VIDEO: OUR TOP LANGUAGE
MOMENTS OF 2024

Language shapes the world we live in. From “door plugs” to “demure”… the “blue screen of death” to the “path of totality”… these are the unique phrases, words, and soundbites from 2024 that captured our attention and changed the way we talk and think about our world.

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Season’s
Greetings

Sending words of warmth and a message for peace for this holiday season!

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IT’S NOT WHAT YOU SAY,
IT’S WHAT THEY HEAR®

That’s why we helped Starbucks switch from instant coffee to coffee, in an instant.

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WHAT IS LANGUAGE
STRATEGY®?

We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.

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IT’S NOT WHAT YOU SAY,
IT’S WHAT THEY HEAR®

That’s why we helped Waymo develop the language for The World’s Most Experienced Driver.

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You can have everything else right — a great strategy, the right idea, a strong brand or product, and the facts on your side —

BUT IF YOUR LANGUAGE DOESN’T

CONNECT WITH YOUR AUDIENCE

IT WON’T MATTER

WE MAKE IT

MATTER

Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience into action.

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Improve reputation or navigate a crisis

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Differentiate a product or brand

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Simplify the complex

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Get your message right the first time

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Speak the language of your customers

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maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.

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Our Top Language Moments Of 2024

Language shapes the world we live in. The unique phrases, words, and soundbites that capture our attention… these are Language Moments that change the way we feel, the way we remember things, and the way we view the world. From “door plugs” to “demure”… from the “blue screen of death” to the “path of totality”… these are our Top Language Moments from 2024. Enjoy!

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The Language Moments of the Election

… a compilation of the language that defined the candidates & shaped the outcome.

The 2024 U.S. presidential campaign had so many moments, from silly… to serious… to downright shocking. In this video compilation we identify the true language moments – those words and phrases that really shaped the election by how they made people listen, care, and act.

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