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LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
The Goldilocks Principle for Corporate Storytelling:
The world outside is on fire: executive orders flying, culture wars raging, and companies everywhere are feeling paralyzed by the fear of saying the wrong thing. Should you respond? Stay silent? Speak up and risk regulatory blowback? The stakes have never been higher. Lee Carter lays out the choices companies have today. And much like the classic fairy tale, you have three distinct paths today when it comes to communicating as a company—one is too extreme, one too timid, and, if you’re discerning, one that strikes the elusive balance: just right.
In the News
Lee Carter on CNN: Analysis of polls on US Intervention in Iran
Americans have strong views on US intervention in Iran—and it’s notably divided by party lines. Lee Carter joined CNN’s Kate Bolduan and Van Jones for a sharp analysis on new polling of how Americans view the US strike against Iran. What does it say about who we are and where we’re at as a nation today? Stay informed—watch the full clip here.