President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
Tag Archives: hearsay
You Need a Personal Messaging Strategy
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
The Secret to Improving Your Brand’s Reputation
President Lee Carter and CEO Michael Maslansky are joined by Senior Vice President Katie Cronen to discuss one of the often overlooked elements of reputation management, the effective use of language, message, and narrative.
You Win the Debate by Framing the Debate
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging gets you further, and what the idea of credibility and plausibility mean in a post-truth era.
How to Change Someone’s Mind
President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understanding your audience, especially if you don’t agree with them; and how successful empathy can drive growth for your company.
Differentiation: How You Stand Out From Competition
Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
Your Audience is Always Right
President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, why certain messages resonate (and don’t), and share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.
Introducing HearSay, Our New Podcast
In this inaugural episode, CEO Michael Maslansky, President Lee Carter and Partner Keith Yazmir discuss how we need to communicate in a Post COVID world. They bring their experience with words, communication, and behavioral science to the table. They debate how the world has changed but agree on one thing: words have never mattered more. They offer a few essential tips on how to resonate now keeping in mind that it’s Not What You Say, It’s What They Hear.