It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.
Tag Archives: hearsay
Trust, Transparency, and Turmoil
Join Lee Carter, Katie Cronen, Will Howard, and Rob Ledniczky for a fresh perspective on how the financial industry should be using language to their advantage post the SVB collapse, now and in the coming months.
The Smartest, Stupidest, + Savviest Messages of 2022
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
Your Most Important Audience Isn’t Always Who You Think It Is
Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of right and wrong internal communications within companies, and what you can do today to build more trust for your team.
How to Sell a Value-Backed Mission
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.
The 3 Themes of the Midterm Elections
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
You Need a Personal Messaging Strategy
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
The Secret to Improving Your Brand’s Reputation
President Lee Carter and CEO Michael Maslansky are joined by Senior Vice President Katie Cronen to discuss one of the often overlooked elements of reputation management, the effective use of language, message, and narrative.
You Win the Debate by Framing the Debate
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging gets you further, and what the idea of credibility and plausibility mean in a post-truth era.
How to Change Someone’s Mind
President Lee Carter, CEO Michael Maslansky, and Partner Keith Yazmir highlight what it means to practice active empathy; the need for understanding your audience, especially if you don’t agree with them; and how successful empathy can drive growth for your company.