Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, why certain messages resonate (and don’t), and share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.
In this inaugural episode, CEO Michael Maslansky, President Lee Carter and Partner Keith Yazmir discuss how we need to communicate in a Post COVID world. They bring their experience with words, communication, and behavioral science to the table. They debate how the world has changed but agree on one thing: words have never mattered more. They offer a few essential tips on how to resonate now keeping in mind that it’s Not What You Say, It’s What They Hear.
