President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, why certain messages resonate (and don’t), and share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.
In this inaugural episode, CEO Michael Maslansky, President Lee Carter and Partner Keith Yazmir discuss how we need to communicate in a Post COVID world. They bring their experience with words, communication, and behavioral science to the table. They debate how the world has changed but agree on one thing: words have never mattered more. They offer a few essential tips on how to resonate now keeping in mind that it’s Not What You Say, It’s What They Hear.
