In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry.
With so much fear around AI and how it will be used, it’s easy for people to assume the worst. If you’re a company building AI into your products or services, it’s crucial to focus on what the benefit is to your customers to overcome fear and build trust.
The battle over ESG is in full view and is the center of the latest culture war, with many companies caught in the middle. But does the public really oppose the substance of ESG? Or is this just a case of mistaken identity? And can companies find a way forward without risking the wrath of the newly emboldened right?
In recognition of Juneteenth, we’ve pulled together a few things you can do to mark the occasion, to learn more, and to reflect.
Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
When you bridge the divide between marketing and transactional communications, the opportunities multiply. Good customer communications not only allow you to consistently deliver on your brand promise, they can also deepen customer relationships and reduce service costs. Done right, there are no more “necessary evils.” All communications can help build your brand and drive business results.
There’s so much movement, so much talk, and so much concern around the rapid surge of Artificial Intelligence (AI) into every area of our lives. There’s rarely a day when we don’t hear some new report about the groundbreaking impact – and potential danger – of this technology.
Investors need reassurance now as they steer the road ahead post the Silicon Valley Bank collapse.
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.
