Tag Archives: language strategy

The Goldilocks Principle for Corporate Storytelling

June 27, 2025

In this insightful piece by Lee Carter, the Goldilocks Principle is used to illustrate how companies can navigate today’s volatile cultural and political landscape—not by staying silent or overreacting, but by communicating with clarity, courage, and balance to ensure their message is heard and trusted.

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The solution to our political divide is within each of us

June 23, 2025

In this thoughtful op-ed piece for FoxNews.com, Lee Carter reflects on what it might take to truly connect with those on the other side—and how to begin to bridge the deep divide that exists in America today. Instead of assuming the worst about each other, what might happen if we stop looking for enemies and start looking for common ground?

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Lee Carter on CNN with Jake Tapper

June 4, 2025

Lee Carter joined CNN’s Jake Tapper for a colorful panel discussion on topics ranging from Trump’s “big beautiful bill” and Democrats’ failure to come up with a better solution… to the new Trump “TACO” acronym and more. Some fun and always-insightful analysis from Lee!

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Navigating Pharma Pricing: A Constructive Response to Executive Orders

May 12, 2025

President Trump’s executive order on pharmaceutical pricing is a wake-up call. For pharma companies, the question is not whether or not to react—but how. And how pharma companies react will have a big impact on where this debate ends. Reframe the narrative right and they have a unique opportunity to shift the conversation and become champions of both innovation and accessibility. Here’s thoughtful guidance for a constructive response.

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Telling the Right Pharma Story in the Spotlight of Trump’s Focus on the Industry

May 1, 2025

With the administration’s increased focus on pharma and healthcare, companies across these sectors need to be ready to engage and communicate their side of the story. Many companies are looking for guidance in their messaging response to the healthcare executive order and the broader policy landscape, from tariffs to MAHA initiatives. Should your company address this directly or let the industry associations take it on? Lee Carter sheds some much-needed light on this question, with the warning: if you don’t tell your story, someone else will. And it will not be to your advantage. 

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