Tag Archives: language strategy

The Art of Persuasion

November 19, 2024

Elections always teach us something, if we’re listening. And this year serves as a masterclass in communication—from both candidates—according to Lee Carter. Read her latest thought piece for ten key lessons from this election cycle to help you communicate more effectively.

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The Language Moments of the Election

November 18, 2024

The 2024 U.S. presidential campaign had so many moments, from silly… to serious… to downright shocking. In this video compilation we identify the true language moments – those words and phrases that really shaped the election by how they made people listen, care, and act.

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From Biden’s ‘garbage’ to Trump’s ‘losers.’

October 31, 2024

In this piece for Fox News, m+p President Lee Carter explores how political rhetoric is more charged than ever, with some getting a pass while others face backlash. She looks at how language carries significant weight, and how we interpret that language fundamentally shapes our perceptions of candidates. One thing is certain: authenticity is essential to trust.

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Lee Carter on CNN News Central: Harris’ messaging shift in these final days

October 28, 2024

How are the presidential candidates shifting their messaging in these final days on the campaign trail? Lee Carter questions Harris’ choice to increasingly focus on the threat of Donald Trump and his outrageous statements as opposed to her own candidacy and what she brings to the table. As Lee states, “You can always tell who’s winning by who’s reacting the most.”

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Lee Carter on CNN News Central: candidates & their message of change

October 8, 2024

Which candidate is the real agent of change in this presidential election? Lee Carter joined John Berman Tuesday morning on CNN News Central for some election language analysis… including how voters are more likely to see Harris as the change candidate and how her messaging is working to shape this perception, especially among undecided voters.

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Bridging the Patient-Doctor Language Gap

October 8, 2024

m+p Vice President Madeleine Neider emphasizes the importance of effective communication in healthcare. Highlighting the need for patients to use language that resonates with both them and their doctors to ensure clear and efficient dialogue, she introduces our new Sync methodology, the latest in patient dialogue research, to ensure what a patient says is what their doctor hears.

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