Tag Archives: messaging

Companies are Afraid to Talk About Climate Action. They Shouldn’t Be.

April 16, 2025

Sustainability leaders at some of the world’s largest companies are scared. They feel there’s no safe way to communicate about climate and environmental issues in today’s supercharged political environment. Michael Maslansky argues otherwise in this provocative piece. Instead of avoiding the issue, retreating from past positions, or scaling back communications, he believes there’s a real opportunity right now for companies to be environmentally responsible—if they get their message right.

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The Power of Language

April 14, 2025

Lee Carter recently sat down with our friends at OmnicomHealth for an insightful conversation on the art of effective communication, the role of emotion in persuasion, and how to craft compelling narratives while building trust. The conversation was captured, designed, and packaged in an easy-to-read / easy-to-download format you’ll enjoy!

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Threading the needle on DEI: What companies can do now

March 13, 2025
Orange box with white text saying, "Threading the needle on DEI"

With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in to this week’s episode to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape. 

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Five Corporate Communication Strategies that Won’t Work in 2025

March 3, 2025
blue box with white text saying, Five Corporate Communication Strategies that won't Work in 2025

Change and disruption are the name of the game, whether it’s coming from the new administration or from forces on the other side rallying against big business and capitalism. In this thought piece by President and Partner Lee Carter, she outlines five approaches that are no longer effective and offers guidance on how to communicate successfully in this evolving environment.

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