There were a lot of takeaways from the DNC. We were listening for the key Language Moments—unique phrases, interesting words, and strategic messaging that stood out, defined the convention and the candidates, and just might end up shaping election outcomes. These are the Top Language Moments of the DNC.
Language moments shape the year – those unique phrases and words, enduring quotes, and topics of conversation that suddenly seem to appear everywhere. They capture our imagination and change the way we think or talk about a person, issue, or event – and maybe even define how we remember them.
Language. It’s how the world is run — and how business is done. No matter who you are, where you are, or what business you’re in, words matter.
Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
From shining examples that inspire us to clunkers we wish we could forget, there’s no denying 2019 was a year for Big. Language. Moments.
Spring cleaning season is approaching, but it seems like people have been in a cleaning frenzy all year long. Credit for that goes to Marie Kondo – her name is pretty much eponymous with decluttering.
Throughout American history, walls as symbols of division have played an important part in our political conversations.
