Your audience doesn’t respond to what your AI does, but what your words tell them it does. If your language and your tech are sending mixed signals, you’re not just confusing people; you’re losing them.
INSIGHTS FROM
THE TEAM
Our take on the most, and least,
effective communication
Insights
Do hyperscalers understand the severity of the data center challenge? They better figure it out. Fast.
For years, hyperscalers built data centers confidently and quietly, assuming it was infrastructure and communities would understand and value the jobs and tax revenue. Not any more. That assumption has collapsed, as data centers became targets and opposition hardened from local resistance into electoral momentum and political liability. According to Michael Maslansky in this provocative piece, this moment is a perfect storm of three converging challenges: Anxiety over AI in the midst of an affordability crisis in the larger context of an age of rage, where mistrust of companies has never been greater. The stakes have never been higher for these companies, and Michael offers a three-step path forward for them to meet the moment.
Insights
Employee Spotlight: In Their Own Words
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
Michael Maslansky talks about the state of public trust, the art and science of Language Strategy, and some surprisingly common communication mistakes.
Insights
Employee Spotlight: In Their Own Words
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
Insights
Employee Spotlight: In Their Own Words
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
Digital twins and AI personas are everywhere. Maybe you’ve built a “typical” synthetic persona that sounds uncannily real when you ask it a question. But are the responses accurate? Michael Maslansky says probably not, based on our research. When it comes to testing your message, synthetic audiences are probably giving you false confidence. Find out why in this insightful piece.
Insights
The Art & Science Behind Language that Works
What if your communication strategy was less about intuition and more about evidence? At maslansky + partners, our linguists treat language the way scientists treat any phenomenon: we look for patterns, form hypotheses, and test them rigorously.
In this thought piece, Kat Starcevic and Alannah Connolly explore how combining linguistic rigor with real-world communication challenges—from healthcare to genomics—transforms the way organizations build trust, bridge gaps, and move audiences to action. Because when you approach language as both an art and a science, something magical happens.
Insights
Reformulate or Hold the Line? How to Talk About Ingredients in the MAHA Era
If you work in food and beverage right now, you don’t need another explainer on the Make America Healthy Again (MAHA) movement. You’re living it.
A year or two ago, you might have called it fringe. Today, it’s shaping regulations, rattling supply chains, and driving what ends up in shoppers’ carts. Consumers are reading labels more closely than ever. Politicians on both the left and right are suddenly food reformers.
This isn’t just about what’s in your products. It’s about how you talk about what’s in your products. Because right now, one word on a package or in a CEO quote can mean a lawsuit, a boycott… or a breakthrough.
Here’s some practical guidance for how to talk about ingredients in this new era.