INSIGHTS FROM
THE TEAM
Our take on the most, and least,
effective communication
Insights
Our New President Reflects and Looks Forward
Keith Yazmir, a founding partner of maslansky + partners, is stepping into the role of president. It’s a natural evolution for someone who has helped shape the firm’s work, culture, and industry relationships for two decades. To mark this new chapter, we sat down with him for a chat about what first brought him here, what keeps him energized, and why the firm’s founding principle – “It’s not what you say, it’s what they hear” – matters today more than ever.
Our friends at Center for Climate and Energy Solutions (C2ES) released a new report, “Consumer Attitudes on Corporate Climate Action: Insights for Today’s Business Environment,” in partnership with m+p and Potential Energy Coalition. The report provides an in-depth analysis of public understanding of and expectations for corporate climate action. Results from the survey were shared in this piece from Trellis (formerly GreenBiz).
Thanks to Fierce Pharma for their coverage of our leadership growth and expansion in the pharma/healthcare space. Above all, these moves reflect our commitment to doing exceptional work for our clients, every single time.
We have some exciting leadership news to share. We’ve made a series of moves that reflect where we see some of the biggest opportunities ahead: deepening our expertise in healthcare and life sciences, accelerating our synthetic research capabilities through CHORUS, and doubling down on the thing that’s always mattered most — doing exceptional work for our clients, every single time.
Your audience doesn’t respond to what your AI does, but what your words tell them it does. If your language and your tech are sending mixed signals, you’re not just confusing people; you’re losing them.
Insights
Do hyperscalers understand the severity of the data center challenge? They better figure it out. Fast.
For years, hyperscalers built data centers confidently and quietly, assuming it was infrastructure and communities would understand and value the jobs and tax revenue. Not any more. That assumption has collapsed, as data centers became targets and opposition hardened from local resistance into electoral momentum and political liability. According to Michael Maslansky in this provocative piece, this moment is a perfect storm of three converging challenges: Anxiety over AI in the midst of an affordability crisis in the larger context of an age of rage, where mistrust of companies has never been greater. The stakes have never been higher for these companies, and Michael offers a three-step path forward for them to meet the moment.
Insights
Employee Spotlight: In Their Own Words
In Their Own Words is our Q&A feature, where we sit down with a member of the m+p team to talk about their path to this work, what keeps them inspired, and a few things that might surprise you. No corporate bios. No rehearsed talking points. Just real people, real stories, and — naturally — really good words.
Michael Maslansky talks about the state of public trust, the art and science of Language Strategy, and some surprisingly common communication mistakes.