Every year, our team of language strategists sits down and identifies the key language moments that actually moved the needle. Lee Hartley Carter reflects on the words, phrases, and strategic messaging choices that changed how people think, vote, and behave in 2025. This is how language changed everything in 2025–and what it means for you.
Language shapes what we notice, remember, and act on. The words and phrases that break through—from the funny to the “cringey” to the profound—become true Language Moments. They jump out, capture our imagination, and change the way we talk and think about people, issues, and events.
In 2025, they spanned politics, business, tech, and culture. From the “Golden Age of America” and “MAHA” to “AI slop,” “job hugging,” and who can forget “Labubu”… our annual video compilation highlights the language moments that defined the year. It’s fast-paced, punchy, and packed with the year’s most memorable phrases!
This year’s language didn’t just describe the world—it reshaped it. In this episode of HearSay, an annual favorite, we recap and analyze the most memorable language moments of 2025, across politics, culture, and business. It’s a fast, fun look at the language that moved audiences this year.
In the season finale of HearSay, we discuss the language moments that defined politics, culture, and business in 2024 and what they might mean for 2025.
Language changes the way we feel, the way we remember things, and the way we view the world. And 2024 was packed with them: language moments that jumped out in our public conversation, making us laugh, cringe, think, and learn. And we’ve captured the best of them.
These are Language Moments that change the way we feel, the way we remember things, and the way we view the world. From “door plugs” to “demure”… from the “blue screen of death” to the “path of totality”… these are our Top Language Moments from 2024. Enjoy!
The 2024 U.S. presidential campaign had so many moments, from silly… to serious… to downright shocking. In this video compilation we identify the true language moments – those words and phrases that really shaped the election by how they made people listen, care, and act.
There were a lot of takeaways from the DNC. We were listening for the key Language Moments—unique phrases, interesting words, and strategic messaging that stood out, defined the convention and the candidates, and just might end up shaping election outcomes. These are the Top Language Moments of the DNC.
In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.
Our Language Moments Video of 2023 is finally here. These are the moments from 2023 that shape the way we view companies, politics, the world – and each other.
