Investors need reassurance now as they steer the road ahead post the Silicon Valley Bank collapse.
Investors still need reassurance post SVB
April 26, 2023
Tag Archives: language strategy
Two Words You Should Never Use In Your Customer Communications
April 11, 2023
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.
The Great Framing Debates of 2022
December 29, 2022
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
Top Language Moments of 2022: A Look Back at the Year’s Most Influential Messages
December 21, 2022
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
Lessons for Business from Political Language Strategy
November 15, 2022
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
Listening to your audience with active empathy
November 2, 2022
To practice active empathy start by asking yourself, why does your audience do what they do? Why do they believe what they believe? You’re going to create messaging that’s very different than if you start just by asking, what do I want to say?
So what is Language Strategy? It’s Not What You Say, It’s What They Hear.
September 13, 2022
Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
Ben Feller, Acclaimed Storytelling Strategist and Former AP Chief White House Correspondent, Joins Maslansky + Partners In Top Leadership Role
May 26, 2022
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner.
How language strategy drives behavior change
March 1, 2022
People often want to focus on communicating their intent. These messages feel good. They often don’t work. If you want the right words to drive behavior change, leave your motives behind and make the message about the audience.
maslansky + partners Hires Jaime Hodges, PhD as Senior Vice President, Head of Quantitative Research
February 10, 2022
Leading Language Strategy® firm, maslansky + partners (m+p), today announced that it has hired Jaime Hodges, PhD as its Senior Vice President and Head of Quantitative Research.