In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.
What Would You Have Said: Boeing
February 6, 2024
Tag Archives: language strategy
The Language of Our Year – and Our Lives
December 6, 2023
Our Language Moments Video of 2023 is finally here. These are the moments from 2023 that shape the way we view companies, politics, the world – and each other.
The language of ESG is killing ESG
November 14, 2023
The biggest problem with ESG is how it’s framed. By changing the language of ESG, companies can move forward with confidence – and with the support of many of even the most skeptical Americans.
Lee Carter at The Stern Family Forum
November 2, 2023
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
Investors still need reassurance post SVB
April 26, 2023
Investors need reassurance now as they steer the road ahead post the Silicon Valley Bank collapse.
Two Words You Should Never Use In Your Customer Communications
April 11, 2023
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.
The Great Framing Debates of 2022
December 29, 2022
Every year, key issues are framed distinctly from voices on opposite sides of the spectrum to tell the story in a way that’s relatable and hopefully, takes hold with people. Here are some of the key framing debates of 2022.
Top Language Moments of 2022
December 21, 2022
From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.
Lessons for Business from Political Language Strategy
November 15, 2022
There are 3 lessons every brand can apply from successful campaign language strategy to their own market penetration goals.
Listening to your audience with active empathy
November 2, 2022
To practice active empathy start by asking yourself, why does your audience do what they do? Why do they believe what they believe? You’re going to create messaging that’s very different than if you start just by asking, what do I want to say?