Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
Want to win? Speak their language
June 15, 2023
Tag Archives: messaging
An Intellectually Honest Approach to Insights with Ori Ben Yishai
June 14, 2023
In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectually honest approach to insights and how to use what you learn to build language strategy that drives results.
Lazy, Legal, and the Default Language: Flipping the Mindset on Customer Communications
June 14, 2023
In this episode of HearSay, Senior Vice President Maria Boos shares her insights on the impact of customer communications, why so many companies struggle to get them right, and how to make them work for you, not against you.
Crisis Fatigue and Climate Change: Is it Time to change the Language?
June 14, 2023
In this latest episode of HearSay, Will Howard and Director of Ad Net Zero John Osborn share their insights on the message fatigue surrounding climate change, creating credibility, and choosing the right words to drive change. Whether you discuss climate change in your personal life or about sustainability topics in your company, there’s something in it for you.
Communicating Through Common Ground with Bob Rowe, CEO of Northwestern Energy
June 13, 2023
In this episode, guest Bob Rowe from Northwestern Energy shares his approach to creating common ground with your audience—so you can build trust, improve relationships, and reinforce reputation.
The Language of Social Good
June 12, 2023
It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.
The Smartest, Stupidest, + Savviest Messages of 2022
June 12, 2023
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
Your Most Important Audience Isn’t Always Who You Think It Is
June 12, 2023
Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of right and wrong internal communications within companies, and what you can do today to build more trust for your team.
How to Sell a Value-Backed Mission
June 12, 2023
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.
The 3 Themes of the Midterm Elections
November 16, 2022
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.