In this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of “bad facts” in messaging—a topic that is as timely as it is uncomfortable.
Tag Archives: michael maslansky
New study shows investors see climate as critical to business performance
Do investors care about climate? Do they expect companies to act on it—and do they see it as an investment opportunity? Find answers from our research, in this thought-provoking piece from Michael Maslanksy and Will Howard, published on Harvard Business Review.org.
The power of choosing your words wisely
In economics and politics, using the right words is important. Financial Times spotlighted Michael Maslansky and our research on ESG investing, in this insightful piece about the power of words.
Selling Technological Innovation: A Lesson from the Moon Landing
Selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.
The language of DEI is failing
If companies want to be inclusive, they need language that is inclusive. Today’s DEI is confusing and ineffective, at best, and polarizing and antagonizing, at worst. Check out this piece by CEO Michael Maslansky as he shares some key tips for changing your diversity language to be more successful with your programs.
The Real Cost of Corporate Speak
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
Framing an Organization’s Mission with Theirworld
Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
Succeed with Responsible Business
You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.
The LVIII Superbowl Ads
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.
What Would You Have Said: Boeing
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.