AT&T iPhone Exclusivity
Keeping AT&T customers in the face of increased competition
Work We've
Done
Crowded
To break through in highly competitive sectors, we uncover language and framing that creates a distinct position in the market to increase consideration and drive purchase.
Controversial
To change perceptions, attitudes, and behaviors, we identify ways to reframe existing narratives, rebuild brand trust, and overcome stigma.
Complex
For new technologies, innovative approaches, and complex organizations, we simplify without being simplistic to deliver nuanced messaging that audiences can immediately understand.
Customer-Focused
Whether talking to patients, participants, customers, or clients, we make sure that every communication designed to explain, educate, or empower uses clear, credible, and compelling language.
Crucial
At brand-defining or transformative moments, there is no margin for error. In those high-stakes situations, we help clients find the right language to make audiences listen, care, and act.
Bank of America Cash Rewards Card
Differentiating a rewards card in a crowded space
Chubb Positioning
Helping prospects see your value – by seeing themselves
Duke Energy: customer communication
Turning billing statements into value drivers
Goldman Sachs ETFs
Generating interest in ActiveBeta exchange-traded fund (ETF)
Head Start (NHSA)
Creating a new narrative to drive funding.
