At m+p, we view message testing as both a science and an art. Read more about our unique approach—and how it results in the most optimized, effective messages for our clients.
The Art & Science of Message Testing: A different approach
May 20, 2024
Author Archives: maslansky + partners
Take the Gobbledygook Test
May 10, 2024
Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.
Enter Responsible Business
May 3, 2024
The Page Views bi-weekly newsletter shared CEO Michael Maslansky’s insights and research on how reframing the conversation around responsible business rather than ESG may help solve the problem stakeholders are currently facing.
Crafting Connection with Town Hall Agency
May 3, 2024
Partner Ben Feller joins Town Hall Agency in their latest webinar to discuss how language and the words we choose to articulate our messages can help repair and build trust with our audiences.
The Price of Life: Shifting Perceptions of Pharmaceuticals
April 18, 2024
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry’s enduring reputation struggles and propose strategies for reshaping the industry’s narrative.
A Secret Weapon in Delivering Excellent Customer Service
March 28, 2024
Check out this insightful piece from Senior Vice President for more on how maslansky + partner’s “4 Ps” can transform everyday communications into the secret weapon of customer service, with some fantastic before-and-after examples of how to do customer comms right.
The Language of the Candidates
March 27, 2024
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
Language Lessons: The Four Principles of Communicating
March 26, 2024
In this Language Lesson, m+p CEO Michael Maslansky focuses on four key principles to help you build trust among your audiences.
The Real Cost of Corporate Speak
March 14, 2024
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
How AT&T Got It Wrong
March 4, 2024
Check out VP Maria Boos’s quick, sharp review of AT&T’s crisis response messaging after the service outage: what they did right, and where they went wrong by not focusing on four classic crisis communications principles.