In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.
Language Moments of 2023
December 14, 2023
Author Archives: Randy Kershner
The Language of Our Year – and Our Lives
December 6, 2023
Our Language Moments Video of 2023 is finally here. These are the moments from 2023 that shape the way we view companies, politics, the world – and each other.
The language of ESG is killing ESG
November 14, 2023
The biggest problem with ESG is how it’s framed. By changing the language of ESG, companies can move forward with confidence – and with the support of many of even the most skeptical Americans.
Crafting a Persuasive Message
November 6, 2023
Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.
Lee Carter at The Stern Family Forum
November 2, 2023
During the Stern Family Forum, New York Times opinion writer Frank Bruni and Lee Carter, communications strategist and Fox and MSNBC contributor, explored today’s divided political culture — and how to move beyond it.
Shift Your Language and You Can Revolutionize Perceptions
October 2, 2023
When you shift your language to focus on your audience, you can revolutionize perceptions. Here are a few ways to help reframe old narratives and shape new ones, to better connect with your audience.
Frame the Debate, Win the Debate
September 26, 2023
The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.
Unveiling Unwelcome News
September 21, 2023
Check out this piece by Senior Vice President Maria Boos on tips on how to master the art of announcing unwelcome news.
HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
September 7, 2023
In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry.
Communicating about AI: What’s the benefit?
August 29, 2023
With so much fear around AI and how it will be used, it’s easy for people to assume the worst. If you’re a company building AI into your products or services, it’s crucial to focus on what the benefit is to your customers to overcome fear and build trust.