Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
Want to win? Speak their language

Partner Ben Feller shares why being “inside baseball” helped him appreciate why understanding audiences matters so much for those navigating D.C. communications.
In this episode, guest Bob Rowe from Northwestern Energy shares his approach to creating common ground with your audience—so you can build trust, improve relationships, and reinforce reputation.
It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.
HearSay closes the year with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year.
Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of right and wrong internal communications within companies, and what you can do today to build more trust for your team.
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.
Schools aren’t just institutions of learning. They’re businesses fighting for customers. And that makes it important to know what you’re communicating – and using the right language. Here are 3 tips for communicating effectively about your school and the value it provides.
President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller to uncover the three main themes that are defining this midterm cycle. And why the message that resonates in each of these themes is usually from the party or candidates playing offense rather than defense.
President Lee Carter is joined by Partners Keith Yazmir and Ben Feller for a conversation on how to use language strategy in your everyday life — from meetings, to customer service interactions, to any presentation setting.
President Lee Carter and CEO Michael Maslansky are joined by Senior Vice President Katie Cronen to discuss one of the often overlooked elements of reputation management, the effective use of language, message, and narrative.